Another gimmick by Sabeer Bhatia?

Sabeer Bhatia is out of Bollywood news for now and back in technology news-
http://www.techcrunch.com/2007/11/23/live-documents-to-break-microsoftwell-see/

laughable (domain name, site design, name used) at this point of time; controversial too - the way he is using MS Office's name and reference all over the place. He better be careful!